BACKGROUND

The Tanzania Breweries Limited (TBL) Sustainability Report Launch was a high-level event that showcased the company’s continued commitment to sustainable development and responsible business practices. The event brought together key stakeholders, including government representatives, development partners, and the media, to highlight TBL’s achievements in areas such as water stewardship, smart agriculture, circular packaging and smart drinking.

APPROACH

We engaged senior editors from leading media outlets to witness the launch of TBL’s Sustainability Report, aiming to secure extensive coverage across both traditional and digital platforms.

RESULTS

• Achieved media coverage worth TSh 67 million in AVE
• Generated mass visibility across national media platforms
• Strengthened TBL’s positioning as a champion of sustainability in Tanzania